Community Action Nonprofit — Case Study

CHANGE, Inc.

+45% growth in site sessions

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The Challenge

A massively outdated site for a mission-driven agency

CHANGE, Inc., a community action agency serving northern West Virginia counties and Jefferson County, Ohio, was operating on a massively outdated website that made it hard for the community to find services and stay informed.

What We Did

A full rebuild plus ongoing media support

Built an entirely new website from the ground up
Ran media shoots and headshot sessions for staff and programs
Produced TV marketing commercial shoots and flyers
Provides general digital media consulting on an ongoing basis

The Results

+45%Site sessions over ~19 months (Jan 2025 → Jul 2026, Google Analytics)

+28%Search impressions (Google Search Console)

Google Analytics sessions grew from about 3,534/mo in January 2025 to about 5,122/mo in July 2026 (+45%). Google Search Console clicks declined slightly (-11.8%) while impressions grew 28% and average position improved from 12.69 to 11.03.

MCG provides website design, local SEO, and digital marketing for contractors, clinics, and local brands across the Pittsburgh region and the wider tri-state area.

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