Superior Urgent & Primary Care
+124% search clicks after a fast domain relaunch
A lapsed domain and a race against competitors
When Superior Urgent & Primary Care's original domain lapsed, the two-location practice in Canal Winchester and Pickerington, Ohio had to relaunch its entire online presence — brand, website, and social media — on a brand-new domain, in the middle of a competitive Columbus-area urgent care market.
A fast, complete relaunch
Rebuilt the brand and website from scratch on a brand-new domain
Built and manages ongoing social media
Developed a local SEO strategy for both the Canal Winchester and Pickerington locations
Provides ongoing monthly retainer support to keep pace in a competitive market
Comparing April 2025 to the most recent 30 days, Google Search Console clicks grew from 74 to 166 (+124%) and average position improved from 24.9 to 10.6 — moving from page 3 to page 1 of Google — even as impressions held roughly flat. Google Analytics sessions grew about 55% comparing 3-month averages since the relaunch.
MCG provides website design, local SEO, and digital marketing for contractors, clinics, and local brands across the Pittsburgh region and the wider tri-state area, including the Columbus market where Superior Urgent & Primary Care operates.
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