Industrial Equipment Distribution — Case Study

Voto Manufacturers Sales Co.

Page 3 to Page 1 on Google

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Voto Manufacturers Sales Co. website preview

The Challenge

An outdated site holding back an 85-year-old company

Voto Manufacturers Sales Co., a Steubenville, Ohio industrial equipment distributor founded in 1938, was working with a dated website and logo that no longer reflected the business, and was buried on page 3 of Google for its core search terms.

What We Did

A full rebuild — brand, site, and search

Took over and rebuilt the website from scratch
Completely redesigned the company logo
Built custom product and location filters for the equipment catalog
Runs an ongoing media, headshot, and video program for the team

The Results

Page 3 → Page 1Average Google ranking position (27.9 → 6.5)

+39%Site sessions (3-month average, Google Analytics)

Google Search Console average position improved from 27.90 to 6.45 — moving from page 3 to page 1 of Google. Google Analytics sessions grew about 39% comparing recent 3-month averages; clicks and impressions held roughly flat over the same window.

MCG provides website design, local SEO, and digital marketing for contractors, clinics, and local brands across the Pittsburgh region and the wider tri-state area.

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