McBane Insurance & Financial Services
Competing for search visibility against national ad budgets
A family agency since 1900, competing with national names
McBane Insurance & Financial Services has served Bergholz, Carrollton, and Wintersville, Ohio since 1900 — but as an independent agency, it was competing for search visibility against the massive ad budgets of national names like Nationwide, State Farm, and Allstate.
A full rebuild, built to compete
Rebuilt the McBane Insurance website from the ground up
Developed a local SEO strategy to compete in a crowded, big-budget insurance category
Manages content and search visibility across multiple service lines and locations
Provides ongoing monthly retainer support as competitive keyword pressure keeps rising
Comparing April 2025 to the most recent 30 days, Google Search Console impressions nearly doubled (1,496 → 2,922) while clicks held roughly flat and average position softened somewhat (22.2 → 30.9) as the site now surfaces for a much broader set of competitive insurance search terms — a natural tradeoff when expanding into keyword territory dominated by national ad budgets. Google Analytics sessions grew about 23% comparing year-over-year 3-month averages.
MCG provides website design, local SEO, and digital marketing for contractors, clinics, and local brands across the Pittsburgh region and the wider tri-state area.
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Want results like this for your business?
Every project starts with a free audit of what's working and what's not on your current site.
Personally backed by Ben McGinnis, founder