Mortgage Lending — Case Study

Polaris Home Funding Corp

From invisible on Google to found again

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Polaris Home Funding Corp website preview

The Challenge

Unlisted on Google for years, with an expired SSL certificate

Polaris Home Funding Corp's site had gone unlisted in Google search results for years and was running on an expired SSL certificate — meaning the mortgage lender was effectively invisible to anyone searching for its services online.

What We Did

A two-phase rebuild, sharpened by real usage data

Phase 1: fixed the technical and SEO foundation — SSL, indexing, and core site health
Gathered real user and usage data once the site was back online and indexed
Phase 2: fully rebuilt the site again with a sharpened strategy based on that data

The Results

+562%Search impressions (Google Search Console)

+38%Search clicks (Google Search Console)

+24%Site sessions (Google Analytics)

Comparing April 2025 to the most recent 30 days, Google Search Console impressions grew from 493 to 3,263 (+562%) and clicks grew from 34 to 47 (+38%), with average position roughly flat (22.5 → 23.6). Google Analytics sessions grew about 24% comparing 3-month averages, with a large one-month spike to 2,276 sessions in November 2025.

MCG provides website design, local SEO, and digital marketing for contractors, clinics, and local brands across the Pittsburgh region and the wider tri-state area.

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